About how to bring V4 tourists to you with us.
You say the Tatry is visited by 6,5 million people a year, later on you state 3 million tourists. Which one is correct?
Both. 6,5 million applies to the whole Tatras, 3 million stands for its Slovak part and the rest for the Polish. We present both numbers to you have a whole picture and options put on the table.
How many people will I address by presenting my massage in Modra Lanovka magazine though?
Potentially you target 3 million tourist in the Slovak part. Lanovka is a magazine distributed in the Slovak part of the Tatras.
How many people will I target most probably?
According to standard estimate methodologies at the moment you target with Lanovka up to 350 000 motivated travel and nature lovers on a yearly basis. We update our audience statistics every two months. Important here is the narrow profile of our readers.
In which language is published Lanovka and do the Czech people read it?
Lanovka is written in Slovak. Czech people read Slovak comfortably, like Americans read British magazines. Needful to say, the Czech people are one of the most passionate readers of our magazine!
I want to send my message to Polish market as well. Lanovka will not help me then?
Yes, it will! We work with our Polish media partners, we fully cover Polish market as well if there is an interest. Polish and Hungarian market projects are not included in our Lanovka pricing, though.
Interesting to add, although the Polish people generally don’t read long Slovak texts, they like passing Lanovka magazine for its pictures and headlines. Similarity between Polish and Slovak can be compared to Spanish-Portuguese one.
How many pick-up points offers Lanovka magazine?
Here is the updated complete list.
I am interested in dosing business with the V4, but the tourism is not my area. Should I advertise in Lanovka?
It depends, it might be or not may be a good idea. Let us know, we will give you advice for in our opinion best communications channels to use.
I am interested in dosing business with then V4, therefore I need consultancy services instead of advertising. Who can help me?
As the first contact consultancy service we will help you with any issue concerning the V4 countries and we will direct you to best professional as we think they are.
Which of V4 nations is most wealthy?
The GDP numbers logically don’t reflect the reality 100%. Every nation has something special.
The Czechs have the highest nominal income and prefer adventure tourism.
The Slovaks tend spend more on luxury items and more quality services.
Size of Poland guarantees as well a good number of tourists with the good budget.
What does it mean "Modrá Lanovka" in English?
I have a question which is not here.
Feel free to ask us any questions emailing to tomas.tistan (at) outlook.com or whatsapp him at +421-948-234-800.
