Modrá Lanovka

Modrá Lanovka Magazine – A Very Special Way of Promoting your Travel Destination.
— Why? —

In Europe there is a so called group of the V4 countries.

Czech Republic, Slovakia, Poland and Hungary.

The V4 countries have a lot of in common. A strong economic growth is one of those.
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Incomes go up. The lifestyle is changing. People of V4 spend more for traveling.
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The V4 is after Germany, UK, France and Italy 5th-largest economy in Europe!

V4 countries

There is ONE MORE THING the V4 nations share together.

Their passion for the Tatry

The Tatras are high mountains on the borderline of Slovakia and Poland.
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For the Slovaks, Czechs and Poles are a tramendous natural phenomenon.

To visit the Tatry at least once a year is for them a must.
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Wilderness, national parks, sports, tradition, thermal spa and UNESCO castles is the reason.

The Tatry is for the V4 countries a #1 tourist destination!

A meeting point of four nations.

6,5 milion of tourists come to the Tatry a year

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80 % of them are the V4 people.

WHAT DOES IT MEAN?

The Tatry concentrates travel addicts, nature and outdoor sports lovers like no other spot in the V4.
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If you want to invite the V4 travel fanatics to your place, remind them, there is no better place than Tatry for doing so!

OUR METHOD:

HOW WE DO IT? HOW WE BRING V4 PEOPLE TO YOU?

1. We publish a print magazine Modrá Lanovka about the Tatras distributed in the Tatras. It’s untypical against today’s media trends in many ways.
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People love Tatras and they love our stories. They read the magazine and pick it from the shelves quickly!
We don’t have readers, we have fans.

2. The magazine is distributed free in more than 80 points! If somebody comes to the Tatry, it is imposible to not encounter it. The people pick it from:

SHOPS & SUPERMARKETS

HOTELS, RESTAURANTS, CAFFÉS

MUSEUMS & VARIOUS ATRACTIONS SITES

INFO CENTERS

3. Our reader has extremly narrow profile of caratretristics. He loves travelling, wilderness, outdoor sports and has the budget for it.

We target more narrowly than Facebook!

OUR METHOD IN BRIEF:

3 million people visit the Slovak part of the Tatry. 80% of them are the Slovaks and Czechs.

From this mass of people the huge travel enthusiasts pick our magazine and receive your message.

4. If the massage is presented all year round in all 6 issues of the magazine, reaches eyes of at least 350 000 motivated Slovak and Czech travelers.

Lanovka Magazine Facts & Numbers:
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NÁKLAD per issue: 5 000 kusov
FORMÁT: A4
PAPIER: Hrubý, kriedový, plná farba
NUMBER OF PAGES: 16/32
PERIODICITA: Dvojmesačník 30 000 copies

BASIC OPTIONS TO SEND YOUR MESSAGE

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an efficinet way to invite and bring V4 people to your place is to add an INDEPENDENT SUPPLEMENT to the magazine.

1 400 €

3 200 €

4 600 €

REGULAR ADD OPTION

If done well in a creative manner, a standard advertisement on the pages of Lanovka magazine can make wonders in bringing V4 people to your place, too.
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Due to specific nature of the magazine a year cycle is an interesting option.

2 000 € / year

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350 € / single issue

3 400 € / year

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600 € / single issue

6 000 € / year

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1 200 € / single issue

SPECIAL OPTIONS

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With Lanovka for a very litle money you get a lot.
Therefore it may serve as well as a test campaign for entering V4 markets before larger budgets projects get place to get the feedback.